Case Study: Website Design
Overview
Wifi Where You Want IT is a new Seattle-based business that expands network coverage in commercial, residential and community properties. It is not a network provider, rather, it expands current networks with small devices strategically placed to create a, “mesh” network, thus increasing the wifi range.
The Challenge
As with any new business, getting noticed and gaining traction is a given challenge. With this particular service, however, it was paramount to make it easy to understand. Potential customers voiced confusion around what this thing actually was - does it replace my current internet provider, does it need extra ethernet ports, does it have its own router… the list goes on. In order to get customers, the concept had to be a breeze to understand.
The Goal
Launch an easy-to-use and easy-to-understand responsive website that enables appointment booking for property surveys, ultimately building the business’ presence and customer base.
My Role
As an experience designer I worked through my UX process from concept to launch. My role was central in creating an intuitive flow that enabled the user to understand the concept immediately, supporting the business’ end goal.
My Process
Groundwork is fundamental in all of my projects. Understanding the competitive landscape, business persona and vision enables me to sculpt a unique yet intuitive experience, tailored with precision.
1. Research & Inspire
In evaluating the competitive landscape and exploring through the eyes of the user, I note key discoveries and observations. Wifi Where You Want It is a relatively complex offering not easily understood in a quick manner; the service may be a new concept for some. Many people self-solve the issue by purchasing hardware themselves. And finally, this is an area of growth.
2. Listen & Learn
Coffees in hand, the client and I talk through the service benefits and potential challenges. Pricing varies and there is no straight answer for pricing setup questions - site survey is required for a quote. Benefits such as remote password resets, analytics, management of signal times, areas and strength, provide much flexibility and control that would not be possible with standard internet service.
3. Generate Concepts & Synthesize
Findings and observations from the first two phases are combined to shape the user journey. Notes, sketches and wireframes are shared with the client for feedback. For this business concept it was important to create custom graphics to help the user quickly understand exactly what the product does, and why it's better than the other options out there.
4. Create, refine, repeat
This is where the leg work comes to fruition. The drafted layouts underwent 3 rounds of revision, further refining the user flow. Superfluous details were removed to create a more natural experience.
The Result
Wifi Where You Want It is rapidly growing in the Seattle area, with most clients being onboarded through the website.
